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Building a Seamless E-Commerce Experience: Unveiling the Direct Drainage Website


Direct Drainage

In this article, we are thrilled to present the Direct Drainage website, developed to provide an exceptional online experience for customers seeking top-notch drainage solutions. Powered by Shopify and equipped with a full CRM and eCommerce store, this website is designed to streamline the shopping process and meet the unique needs of Direct Drainage's customers.


About Direct Drainage:

Direct Drainage is a leading provider of sewage treatment products and spare parts in the United Kingdom. With a commitment to excellence and a customer-centric approach, they offer a comprehensive range of solutions for both domestic and commercial applications. Direct Drainage prides itself on delivering reliable, innovative, and high-quality products, backed by exceptional customer service.


Technological Foundations:

To bring Direct Drainage's online presence to life, we opted for Shopify, a versatile and robust eCommerce platform. Shopify offers a user-friendly interface, powerful customization capabilities, and a wide array of integrated features, making it an ideal choice for creating an intuitive and engaging website.


Shopify's Full CRM and eCommerce Store:

Direct Drainage's website is equipped with a full Customer Relationship Management (CRM) system, ensuring efficient management of customer interactions, order processing, and communication. The CRM allows the Direct Drainage team to track customer preferences, streamline sales processes, and provide personalized support.


The eCommerce store integrated into the website enables customers to browse and purchase products seamlessly. With a user-friendly interface and a secure checkout process, Direct Drainage's customers can confidently navigate the site and make their desired purchases hassle-free.


Key Features and Functionality:

1. Extensive Product Catalog:

Direct Drainage offers hundreds of drainage products to cater to diverse customer needs. The website showcases an extensive catalogue that includes drainage systems, pipes, fittings, and more. Customers can easily explore a wide range of options and find the perfect solutions for their specific requirements.


2. Advanced Search and Filtering:

The website incorporates advanced search and filtering options, allowing users to quickly find specific products based on various parameters such as product type, size, material, and more. This feature enhances the overall user experience, making it convenient for customers to locate the desired products efficiently.


3. Interactive Product Pages:

Each product page on the Direct Drainage website provides detailed information, including specifications, pricing, and customer reviews. Customers can access comprehensive product descriptions and make informed purchasing decisions, ensuring they choose the right products for their projects.


4. Streamlined Checkout Process:

The eCommerce store integrates a streamlined checkout process, ensuring a seamless transaction experience. Customers can review their orders, select shipping options, and securely complete their purchases, all with minimal effort. The intuitive interface and simplified steps make the checkout process efficient and user-friendly.



With the launch of the Direct Drainage website, powered by Shopify and equipped with a full CRM and eCommerce store, the company has taken a significant stride toward enhancing its online presence and improving customer engagement. The website's intuitive design, extensive product catalogue, advanced search capabilities, and streamlined checkout process reflect Direct Drainage's commitment to excellence and customer satisfaction.


At Digital Soda, we are proud to have contributed to the success of Direct Drainage's digital transformation journey, enabling them to reach a wider audience and provide unparalleled drainage solutions across the United Kingdom.

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