Social Media Services in the North East and County Durham | Facebook Pages and Twitter backgrounds

Social media can be a scary prospect for small businesses; unlike traditional marketing methods, it puts part of the message in the hands of the customers. But while it’s easy to be concerned that the message will go the wrong way, the benefits can outweigh the risks if you use the available services wisely.

The most obvious benefits are increased customer loyalty and engagement. Less obvious but just as important: Your business will gain exposure not through your own advertisements, but through people who’ve already been customers. We’re more likely to trust a Facebook update or 'Tweet' from a friend than from the business itself.

Use it to engage your customers in a conversation, not just sell your services. Ideally, social media helps any business become the local corner shop or hairdressers shop where the owner knows each regular customers name and preferences.

Businesses use social media to gain exposure for their products, services and brands. The alternative is traditional advertising, but social media is uniquely valuable to small businesses for two reasons. First, it’s cheaper. But it also ensures that people are hearing about your business from a source they trust more than an advertisement - friends and family!

Some businesses will be able to clearly see online sales go up in proportion to Twitter and Facebook followers. Sometimes it can be less about the monthly figures and more about creating a culture that customers will revisit and talk about with their friends. That’s harder to measure, but it’s long-established wisdom for small businesses trying to compete in a market controlled by big corporate chains.

Digital Soda & Social Media

Digital Soda are specialists in social media design and marketing using platforms such as Facebook, MySpace, Twitter, YouTube and more.  We are dedicated to our clients and fully committed to improving their online brand presence. One of the most cost effective ways to do this is to supplement your sparkly new website with an online presence on one or all of the social media networks.
This has proven results with our clients who have Facebook pages and has increased their brand awareness and site performance.

We have also been researching upcoming trends such as location based social marketing (lo-so for short) meaning that we can offer additional social media services putting your business ahead of the current technology and before your competitors

Using social media, you can offer something to your customers that larger businesses can’t.